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Lightlife teams up with LILLY SINGH for a Clean Break

October 26, 2020 | 1 min read

Lightlife's latest was created with late night TV host and YouTube star, Lilly Singh

Lightlife's latest was created with late night TV host and YouTube star, Lilly Singh. Titled “Make a Clean Break with Lilly Singh", Lilly will offer personalized advice via Instagram to help people make a “clean break” from things they no longer need in their life—from doom scrolling to unhealthy eating—along with a dose of comedic relief.

The program kicks off on Lightlife’s Instagram, where fans can share what they need to make a clean break from and, in return, receive personalized, witty advice from Lilly herself. It runs through October 28.

The campaign is a continuation of Lightlife’s recent commitment to clean up its plant-based protein portfolio by using fewer, more recognizable ingredients and calling on others in the industry to do the same.