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Sports and Fitness

In partnership with

Ex-Lioness Rachel Yankey (left) talking to The Drum's Hannah Bowler

3 days ago

5 min read

Ex-Lioness Rachel Yankey on why brands need to pick up the fight for women’s football
Formula E cars on the track in Singapore

4 days ago

5 min read

Why Formula E’s CMO is chasing casual motorsports fans over F1 diehards
Skate, break and surf images with Open Always Wins written over the top

4 days ago

6 min read

Why Samsung is championing surf, skateboarding and breakdancing at the Olympics
Gatorade global 5v5 soccer tournament

4 days ago

4 min read

Gatorade marketing boss on why supporting grassroots sports is good for business

Latest

A combination of Green Street Ultras x Ted Lasso

New

7 min read
Terraces not tailgates: US owners desperately need a new playbook for UK football fans
Opinion
A sports stadium

New

5 min read
As the summer of sport kicks off, what’s the online chatter saying?
Opinion
Runners on a track, in an arrow formation

New

5 min read
As the summer of sport kicks off, focus on social media’s ‘interest algorithms’
The Drum Network
First Aid Kit but instead its exercise gear
Premium Item

New

5 min read
Why Asics continues to focus on mental health to differentiate itself from competition
Asics
The Eiffel Tower featuring the Olympic logo

New

6 min read
Purpose, not promo: How we’re using partnerships at Paris 2024 to help athletes
Opinion
Man runs through a muddy marathon

New

5 min read
An overflow of content won't solve the enshittification of sports marketing
Opinion
Independent editorial, supported by
Kantar Logo
The latest Gymshark campaign

New

6 min read
Dear sports brands, please stop speaking to me like I’m a man
Opinion
A full stadium at Wimbledon

New

3 min read
IBM elevates Wimbledon experience with cutting-edge AI and data insights
wimbledon
A woman playing football

New

6 min read
The ROI of women’s sports sponsorship shouldn’t surprise you (but should impress you)
The Drum Network
roblox x vans still

2 days ago

2 min read
Vans & Roblox open a virtual skate paradise with the launch of Vans World 2
Gaming
Hockey players

2 days ago

3 min read
CNBC launches sports business vertical ahead of 2024 Paris Olympics
CNBC
martha and snoop

2 days ago

2 min read
Snoop rates Martha Stewart’s candle lighting form in Bic’s nod to the 2024 Paris Olymp...
Olympics
The Eiffel Tower is visible through one of the Olympic rings

2 days ago

5 min read
The Olympics celebrate smaller sports and stars – here’s how to maintain momentum
The Drum Network
A man in a blue t-shirt wraps red tape around his knuckles as if preparing to box

2 days ago

6 min read
Sports brands have to keep creating fans (not just viewers)
The Drum Network
MoneyGram Haas F1 team was more than about just visibility; it was about shared values

3 days ago

5 min read

Sponsored

MoneyGram’s CMO on its F1 partnership: ‘People get behind it because it’s genuine’
Promoted
EA
Premium Item

3 days ago

6 min read
EA’s head of creative on how playing its games drives IRL participation in sports
Electronic Arts
Ex-Lioness Rachel Yankey (left) talking to The Drum's Hannah Bowler

3 days ago

5 min read
Ex-Lioness Rachel Yankey on why brands need to pick up the fight for women’s football
Women's Football
Fans watch the game at Hotel Mundial

3 days ago

6 min read
IRL is Euro 2024’s best social platform
Opinion

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