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Categories Marketing Agencies Creative Media Sustainability Technology

Anatomy of an Ad

Ashley Walters in Pg Tips ad

04 May 2024

6 min read
Steve McQueen directs £12m PG Tips TV return starring Ashley Walters
Food & Drink
Tim McNaughton
Premium Item

29 Apr 2024

8 min read
Wes Anderson’s puppet maker on what went into making Just Eat’s stop-motion ad
Just Eat
A sunset with a melting smiley-face sun

17 Apr 2024

7 min read
A ‘platform idea’ is so much more than a tagline
The Drum Network

09 Apr 2024

5 min read
How FCB New York made ‘McEnroe v McEnroe,’ 2023’s third-most-awarded campaign
FCB
Peperami's Animal Mascot

08 Apr 2024

6 min read
Peperami is bringing Animal back to TV screens – and he’s naughtier than ever
Food & Drink
People on e-foil boards

04 Apr 2024

7 min read
‘A high concept, single-line idea’: the story behind Uncommon’s ad for Avios
british airways
A woman with her portrait at the Saatchi gallery

18 Mar 2024

5 min read
Why Breast Cancer Now is mixing AI and photography in attention-grabbing campaign
photography
V&A ad inside GTA

15 Mar 2024

8 min read
Why the V&A has repositioned its brand around niche interests
fashion
Hand touching a flower

26 Feb 2024

6 min read
Interflora’s plan to stand out in ‘sea of sameness’ and cultivate a more modern bran...
interflora

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024