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A Creative Disruption festival from The Drum

How sponsors pivoted in F1's absence

Featuring

  • Stephen Lepitak, executive editor, The Drum
  • Christine Schröder-Schönberg, head of global sponsorship, DHL
  • Matt Hurst, head of global aws sports marketing and communications, Amazon Web Services (AWS)
  • Ben Pincus, director of commercial partnerships, Formula One

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Formula 1 aims to return to the tracks in July having put the breaks on racing as a result of enforced lockdown - but how does it plan to roll out across countries in different stages of the pandemic and how have the sports sponsors been involved in keeping fans engaged and building their own brands. This discussion offers an exclusive insight into what's been going on behind the scenes and what to expect

Speakers

Christine Schröder-Schönberg
head of global sponsorship, DHL
Stephen Lepitak
executive editor, The Drum
Matt Hurst
head of global aws sports marketing and communications, Amazon Web Services (AWS)
Ben Pincus
director of commercial partnerships, Formula One

Lights, camera, diversity!

Entertainment Marketing

Featuring

  • Charlotte McEleny, deputy and Asia Pacific editor, The Drum
  • Liz Murphy, director, Sweetshop
  • Catherine Lees-Millais, director, MediaMonks
  • Meena Ayittey, film director, Great Guns
  • Eileen Hanna, Baileys marketing manager, Diageo PLC
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Presenting your Can-Do industry band featuring special guest, singer-songwriter, Katie Melua

Entertainment

Featuring

  • Katie Melua, recording artist, Performer
  • Charles Briens, field marketing manager, Europe, Ogury
  • Ella Kerr-McCutcheon, programmatic strategy consultant, JCDecaux
  • Gina Chow, planning and campaign manager - APAC, Bloomberg Singapore
  • James Booth, founder and chief executive officer, Scoota
  • James Dietz, studio manager, Amplify
  • Lydia NG, business owner, Thinktechniq
  • Andy Dougan, global business partner/head of experiential, Geometry
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In partnership with Bidstack

Gaming: ‘Bedroom’ hobby to boardroom priority - Part 2

Entertainment

Featuring

  • John McCarthy, reporter, The Drum
  • Will Kassoy, president, ex-Activision Blizzard and Adcolony, Omaze
  • Glen Calvert, chief operating officer of esports team Fnatic and founder of Affectv, Fnatic
  • James Draper, chief executive officer, Bidstack
  • Charlotte Cook, VP Gaming, Bidstack
  • Derek Wise, Chief Product Officer, Oracle Data Cloud
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The future relationship between brands and music

Entertainment

Featuring

  • Lynn Lester, managing director of events, The Drum
  • Katie Melua, recording artist, Performer
  • Sumit Bothra, director, ATC Management
  • Gary Cohen, head of brand partnerships, ATC Management
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Positive Energy, Innovation and Creative Thinking

2020 will see huge changes to our society, economy and undoubtedly our industry but our outlook is far from gloomy, the Can Do Festival represents the positive energy, innovation and creative thinking that makes the marketing community such a powerful force for good.
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