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A Creative Disruption festival from The Drum

Gaming: ‘Bedroom’ hobby to boardroom priority - Part 2

Featuring

  • John McCarthy, reporter, The Drum
  • Will Kassoy, president, ex-Activision Blizzard and Adcolony, Omaze
  • Glen Calvert, chief operating officer of esports team Fnatic and founder of Affectv, Fnatic
  • James Draper, chief executive officer, Bidstack
  • Charlotte Cook, VP Gaming, Bidstack
  • Derek Wise, Chief Product Officer, Oracle Data Cloud
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Top figures in the gaming industry assemble to explain the sector's journey from a ‘bedroom’ hobby to a boardroom priority in entertainment. The panellists share their experience in the space, lay-out the trends, and hint at future developments. Our gaming veterans will also give guidance on marketing opportunities, be it in gaming or esports, brand integration, or in-game placements. Oh, we'll be talking about games a lot too. And we mean a lot.

Speakers

John McCarthy
reporter, The Drum
Will Kassoy
president, ex-Activision Blizzard and Adcolony, Omaze
Glen Calvert
chief operating officer of esports team Fnatic and founder of Affectv, Fnatic
James Draper
chief executive officer, Bidstack
Charlotte Cook
VP Gaming, Bidstack
Derek Wise
Chief Product Officer, Oracle Data Cloud

Lights, camera, diversity!

Entertainment Marketing

Featuring

  • Charlotte McEleny, deputy and Asia Pacific editor, The Drum
  • Liz Murphy, director, Sweetshop
  • Catherine Lees-Millais, director, MediaMonks
  • Meena Ayittey, film director, Great Guns
  • Eileen Hanna, Baileys marketing manager, Diageo PLC
Watch

Presenting your Can-Do industry band featuring special guest, singer-songwriter, Katie Melua

Entertainment

Featuring

  • Katie Melua, recording artist, Performer
  • Charles Briens, field marketing manager, Europe, Ogury
  • Ella Kerr-McCutcheon, programmatic strategy consultant, JCDecaux
  • Gina Chow, planning and campaign manager - APAC, Bloomberg Singapore
  • James Booth, founder and chief executive officer, Scoota
  • James Dietz, studio manager, Amplify
  • Lydia NG, business owner, Thinktechniq
  • Andy Dougan, global business partner/head of experiential, Geometry
Watch

How sponsors pivoted in F1's absence

Entertainment

Featuring

  • Stephen Lepitak, executive editor, The Drum
  • Christine Schröder-Schönberg, head of global sponsorship, DHL
  • Matt Hurst, head of global aws sports marketing and communications, Amazon Web Services (AWS)
  • Ben Pincus, director of commercial partnerships, Formula One
Watch

The future relationship between brands and music

Entertainment

Featuring

  • Lynn Lester, managing director of events, The Drum
  • Katie Melua, recording artist, Performer
  • Sumit Bothra, director, ATC Management
  • Gary Cohen, head of brand partnerships, ATC Management
Watch

Positive Energy, Innovation and Creative Thinking

2020 will see huge changes to our society, economy and undoubtedly our industry but our outlook is far from gloomy, the Can Do Festival represents the positive energy, innovation and creative thinking that makes the marketing community such a powerful force for good.
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