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Categories Marketing Agencies Creative Media Sustainability Technology

Alexa

Amazon bundled Alexa with many of its audio and Voice products - so why didn't she become a bigger part of marketing?

02 Dec 2022

6 min read
A silent voice: why has Alexa failed to live up to marketers’ hopes?
alexa
Alexa device on a desk

17 Aug 2022

5 min read

Sponsored

Audio's rapid evolution is making a big noise in the advertising world
Promoted
An audio soundboard

16 Aug 2022

5 min read
Synthetic voices are here – and brands are starting to use them
The Drum Network
Rabbit & Pork share surprising findings from new research as to how voice search is actually used.

24 Nov 2021

3 min read
New research reveals the intricacies of how voice search is used
The Drum Network
Netflix

16 Nov 2021

2 min read
‘Barbara of Rivia’ tests Amazon Fire TV’s new Netflix voice feature
alexa
Spotify

28 May 2020

5 min read

Sponsored

My favourite audio: Spotify’s top 10 innovations in audio
Promoted
The inability to collaborate is holding back wider AI adoption and innovation

10 Jan 2020

5 min read

Sponsored

AI-powered marketing needs interpretability – and collaboration
Promoted
Robert Downey Jr

03 Dec 2019

3 min read
Amazon celebrates Giving Tuesday with help from Alexa and Robert Downey Jr
Creative Works
Hey Alexa

02 Dec 2019

2 min read
Alexa Chung promotes Cyber Monday with ‘Hey Alexa’ spoof
alexa

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024