Categories Marketing Agencies Creative Media Sustainability Technology

User generated content

Two young people's hands reaching out, in an imitation of Michelangelo's The Creation of Adam

19 Sep 2023

4 min read
The power of gen Z: How to capture a community through digital media
The Drum Network
people taking photos of food with their phones

06 Jun 2023

3 min read
Nearly 90% of consumers no longer trust influencers, new study finds
user generated content
Coca-Cola ‘Share a Coke’ campaign
Premium Item

08 Mar 2023

6 min read
Five reasons why user-generated content will dominate marketing in 2023
Coca-Cola
Video editing software on laptop

25 Oct 2022

4 min read
Goodbye influencers... hello user-generated content?
The Drum Network
Capgemini provides a glimpse at how brands can get smarter using their communities to create content.

27 Jan 2022

6 min read
The value of consumer co-creation in 2022
The Drum Network
TikTok

18 Dec 2018

7 min read
After hitting 500m users, TikTok plots its monetisation strategy
user generated content
SyFy Tongal and Wattpad team up for project

10 Jul 2018

3 min read
Tongal and Wattpad join with SyFy to develop pilot for viral hit powered by user input
user generated content
Les Twins

06 Jul 2018

3 min read
Bacardi makes IGTV debut with real-time direction from fans and slick moves by Les Twins
Creative Works
David Beckham Copa90

22 Feb 2018

2 min read
Copa90 announces partnership with MLS marketing arm Soccer United Marketing
Copa90

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024