Georgia Lottery: advert-top-1 by BBDO Atlanta
- Location:
$40m dollars is enough to make just about anyone’s dreams come true. It also happens to be how much the new Mega Millions starting jackpot is worth.
To demonstrate the extent of what’s possible when you play, BBDO created Aunt Edith for the Georgia Lottery, a normal elderly woman with an abnormal dream: to become the newest, oldest face in hip-hop. She used her money to self-fund her debut mixtape, produced by Grammy-winning producer, Needlz, and she hired DECON's Jason Goldwatch (Jim Jones, The Roots, Kid Cudi) to direct her music video.
Her music video and mixtape, appropriately titled 40 MIL, was dropped on 28 October, and you can listen on Spotify, Apple Music, and Pandora.
Credits
Agency: BBDO Atlanta
Executive vice president/chief creative officer: Robin Fitzgerald
Vice president/group creative director: Craig Miller
Vice president/creative director: Derrick Ogilvie
Associate creative director: Jon Mueller
Copywriter: Dylan Cimo
Art director: Jordan Sparrow
Senior vice president/account director: Ami Weiner
Account executive: Kayla Alderson
Executive producer: JD Williams
Production company: DECON
Director: Jason Goldwatch
Executive producer: Misha Louy
Head of strategy and development: Mike Lobikis
Head of production: Brian Turner
Producer: Peter Fitzgerald
Director of photography: Corey Jennings
Art director: Neil Dent
Editorial: Beast ATL
Editor: Merritt Duff
