Gosh! Surprisingly Just Veg by Isobel

Gosh! Food, the all-natural plant-based food company, has launched a new brand campaign, created by independent creative agency Isobel.

The campaign is the first work under a new “astonishment” creative platform for Gosh!. It dials into the insight around consumers wanting natural and wholesome food that tastes great vs heavily processed alternatives.

It light-heartedly shows the surprise you feel when you realize that Gosh’s tasty flavour-filled food is made from just vegetables. In the new film, a woman isn’t fazed by her partner declaring he’s become a nudist, as she’s so astonished by the Gosh! falafel she is eating.

The work launches a new brand tagline: ‘Gosh! Surprisingly Just Veg’.

It will run across VOD, OOH and social, launching on Monday 3rd June.