Noosa: Full On Tasty by Butler, Shine & Stern & Partners (BSSP)
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Visual ASMR and #OddlySatisfying are having a moment in meme culture, with more and more people looking for that next ‘satisfying’ fix. Delicious yoghurt brand, Noosa, knows a thing or two about visually enticing content - leaning into this trend for its latest “Full On Tasty” campaign which launched today, putting its beloved, products center stage.
As the fastest growing brand in the yoghurt category, Noosa continues to differentiate itself with high-quality, all-natural ingredients – from farm-fresh whole milk and real fruit to wildflower honey. Those real ingredients are front and center for this new initiative aimed at increasing awareness and trial of their star product. The lead 30 second spot – "Full on Tasty” hones in on velvety swirls and scoops of the yoghurt, drizzles of honey, dripping honeycomb and falling berries – all of which will get your mouth watering.
“Full On Tasty” will appear national on connected TV, across social (Facebook, Instagram, Pinterest – with earned and paid components), digital, with some out-of-home/shopper elements appearing in-store. A nod to the brand’s Australian roots, the new “Full On” tagline isn’t just Aussie lingo, it encapsulates noosa’s approach to their products - when it comes to the good things in life, there are no corners cut and no holding back, you can only go ‘full on.’ It will also set the tone for additional marketing and new product rollouts to come later this year.
Credits
BSSP
John Butler, Chief Creative Officer
Lindsay Grant, Managing Director
Chris Cummings, Chief Strategy Officer
Jake Bayham, Strategy Director
Daniella Aviel, Comms Planning Associate Director
Anders Gustafsson, Group Creative Director
Ashley Suarez-Wood, Senior Copywriter
Savannah Hicks, Senior Art Director
Vince Genovese, Executive Director Integrated Production
Fearghal O'Dea, Executive Producer
Meredith Ashworth, Producer
Maura Mattoon, Account Director
Sarah Simonetti, Account Supervisor
Sovos Brands/noosa Yoghurt
Priscilla Tuan, SVP Marketing, Sovos Brands
Clint Mickel, Director of Marketing, noosa
Jian Wu, Brand Manager, noosa
Ashleigh Cillessen, Assistant Brand Manager, noosa
Matt Plaza, R+D Manager, noosa
Production, Snask
Erik Kockum, Director
Jens Ramborg, Director of Photography
Johan Svensson, Executive Producer
Daniel Arfwedson, Producer and Post Producer
Nils Ossian Andersson, Editor
Frost VFK, VFK
Darwood Music & Bjorner Sound
Jonathan Skogh, Composer, Sound Designer/Sound Mixer
Linus Darland, Composer, Sound Designer/Sound Mixer
Edward Björner, Sounds Design/Sound Mixer
One Union Recording
Joaby Deal, Audio Engineer/Sound Mixer
Andy Greenberg, Audio Engineer/Sound Mixer