Epilepsy Foundation of Minnesota: advert-body-1 by Mirum

Epilepsy affects 1 in 26 of us, with 1 in 10 experiencing a seizure. However, there are still many myths and misconceptions about epilepsy and the people who have it.

The Epilepsy Foundation of Minnesota have partnered with borderless agency, Mirum, to create an integrated campaign that inspires empathy and informed awareness, in a heartfelt effort to humanize the condition.

We Are ONEin26, tells the stories of everyday people living with epilepsy. The campaign, which runs throughout November, Epilepsy Awareness Month, consists of an interactive site experience, billboards, bus-side ads, paid and organic social content. At its core, it is an emotive film.