Monoprix: advert-body-2 by Rosapark
- Location:
French supermarket Monoprix has taken it upon itself to imagine what the worst song in the world might sound like, in a spot designed to promote its customised delivery service.
Aptly named ‘The Worst Song in the World’ (or ‘La Pire Chanson Du Monde’ in French), the grocer’s latest creative follows a young girl walking the streets while listening to music. Her gentle acoustic tunes are suddenly interrupted by a kitsch, electro rock song reminiscent of decades (and tastes) gone by.
Dressed in a shell suit and surrounded by bad perms, pixelated green screen backdrops and even a keytar, the band’s singer questions why the ad’s protagonist just doesn’t skip the terrible song. It transpires she can’t fast forward as her hands are full, carrying her grocery shopping.
The endline reads: ‘Having your hands free changes everything. Shop at the store and get your groceries delivered.’
Credits
BRAND MANAGEMENT: Florence Chaffiotte, Nicolas Gobert, Stéphanie Jallet, Angeline Froger
AGENCY: ROSAPARK
CO-FOUNDERS: Jean-Patrick Chiquiar, Gilles Fichteberg et Jean-François Sacco
STRATEGIC PLANNING MANAGER : Sacha Lacroix
ACCOUNT MANAGEMENT: Fanny Desvignes, Quentin Barbaray, Charlotte Giraud
STRATEGIC PLANNING: Alexandre Ribichesu, Sarah Herbain
CREATIVE DIRECTORS: Gilles Fichteberg et Jean-François Sacco
AD: Nazgol Athari-Nejad
COPYWRITER : Hélène Boudin
TV PRODUCER: Thomas Laurent
ASSOCIATE DIRECTOR: Quentin Labat
CLIENT DIRECTOR: Lucile Wissocq
STRATEGIC PLANNER: Sarah Herbain
HEAD OF DIGITAL STRATEGIES: Jeanne Neuschwander
PR: Mélanie Colléou
Production : Stink
Director: Traktor
DOP: Nico Poulsson
Producer: Marine Garnier
Production Direction: Guillaume Richard
Image Post-production: Firm
Post-Producer: Toby Ridgway
Editing: Yann Malcor
Sound Post-Production: Schmooze
Musical Composition: Simon Davis
