Crafting data-centric ideas with Craig Elimeliah, CCO at Code and Theory

Creativity for Drummies and Creative

Join Lynn Lester as she chats with Craig Elimeliah, chief creative officer at Code and Theory. Craig discusses his love for creativity and craft, the argument for Augmented Intelligence, and his proudest ad achievements. This conversation is packed with insight, give it a listen.

About the show

More Episodes

Becoming creative choreographers with Chris Garbutt at Virtue

Lynn Lester interviews Chris Garbutt, CCO, Vice Media Group & President, Virtue Worldwide. Chris discusses how creative media can provoke the audience, using AI to create award-winning work, and the ads that he holds closest to his heart.

7 mins

Bruno Bertelli, CCO at Publicis shares his proudest work

Lynn Lester interviews Bruno Bertelli, CEO of LePub and CCO of Publicis Worldwide. Bruno reveals the story behind his most celebrated campaign, how to integrate AI in creative work, but also, you'll also discover the main problem with AI. Don’t miss this engaging interview with one of the industry’s top minds.

4 mins

Discover what David Brown, adam&eveDDB New York loves about advertising

In this episode, Lynn Lester interviews David Brown, executive creative director at adam&eveDDB New York. David shares evolving skills needed to be a creative, favorite award-winning work, and the ads he’s most proud of.

6 mins

Co-founders discuss exciting growth of their agency Joe Public

In this episode, Lynn Lester sits down Pepe Marais, co-founder and group chief creative officer and Antoine Houtsma, managing director and co-founder at Joe Public. They share their journey to building Joe Public together, their best campaigns this year with AB in Bev and Nedbank and where AI is going with ideation.

11 mins

Crafting cross-media ideas with Steve Coll, Group CCO, M+C Saatchi

Join Lynn Lester as she interviews Steve Coll, Group CCO at M+C Saatchi ANZ. Steve talks about leveraging AI, media fragmentation, making work more exciting, and the most impactful work of his career. His candid insights provide a compelling look into today’s creative industry.

6 mins

4 more episodes +

Uncover creative stimulation with SooHee Yang, CCO at Publicis Korea

Lynn Lester interviews SooHee Yang, chief creative officer at Publicis Groupe Korea, on creative stimulation with technology. SooHee shares her approach to integrating AI, balancing team diversity, and the work she's most proud of in her career.

Talking experimentation, collabs and experiences, Christopher Lee, CCO, Publicis Hong Kong

In this episode, Lynn Lester engages with Christopher Lee, CCO at Publicis Groupe Hong Kong. Christopher discusses the insight scoop in the Hong Kong market, experiential work, unique opportunities with AI and modern advertising using experiences.

Coming back to what we love... with Andrés Ordóñez at FCB

In this episode, Lynn Lester chats with Andrés Ordóñez, global chief creative officer at FCB. Andrés discusses award-winning work, the impact of AI on creativity, and how to embrace new tools to make the most of it. He also shares his insight on the work he wishes he had created.

Stuart Bowden unveils favorite "fun" campaigns

Lynn Lester interviews Stuart Bowden, Global CSO at Wavemaker, exploring this year's top creative campaigns. Stuart shares how Wavemaker stays ahead of trends with generative AI/personalisation, integrates AI into creative processes, and nurtures team talent.

7 mins

Have you ever dreamed of diving into the minds of the world's most awarded CCOs? Now you can. Led by Lynn Lester, The Drum's MD of Events, this is your guide to the secrets and insights behind top creative work. You'll get the inside scoop from Andrés Ordóñez, the Global CCO at FCB, SooHee Yang, the CCO, Publicis Groupe Korea, Chris Garbutt, CCO at Vice Media Group, David Brown ECD at adam&eve DDB and more. These conversations will inspire and inform, offering a unique glimpse into the strategies and innovations driving today's creative landscape.