From strategy to storytelling with Gabrielle Boko, CMO @ NetApp
Marketing
Senior marketers join The Drum’s CEO & Co-Founder to share the strengths, weaknesses, opportunities and threats to a marketing professional in times of great change.
Marketers can see across everything, bringing the brand story vision to a tangible product roadmap... until digital transformation puts storytelling on the back burner. We can be our own worst enemy – marketers need to get back in front of the customers to enhance the experience.
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