Keeping the 4Ps sacred with Steven Seddon, CMO @ Ice Travel Group
Marketing
Senior marketers join The Drum’s CEO & Co-Founder to share the strengths, weaknesses, opportunities and threats to a marketing professional in times of great change.
Since the finance team isn’t at Cannes sipping rosé, CMO's have to bring in-market intel to the boardroom. Steven shares how marketers share the customer-focused big-picture vision to balance brand and performance marketing.
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