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Stagwell CEO Mark Penn on ad industry trends, political advertising & AI

The Drum at Cannes and Marketing

At Stagwell’s Sport Beach at Cannes Lions 2024, the network’s CEO Mark Penn, a former Microsoft exec and political strategist, speaks to The Drum’s associate editor Kendra Barnett about festival highlight, AI’s role in the ad industry, the biggest challenges facing marketers today, the digital evolution of political advertising and more.
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