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Cannes Debrief show all

Your download of all the essential content from the annual festival. Enjoy our best reporting, advice and opinions from holding company bosses, big-name CMOs and the world’s top creatives.

Cannes cabanas
Cannes Lions

As advertising AI race heats up, agencies scramble to find their USP
Cannes Lions harbour
Cannes Lions

From M&A buzz to market health – the analyst’s take on Cannes Lions 2024
Cannes Lions
Opinion

Cannes Lions is stifling the future of creativity by locking away winning work
A cut up of several winning ads, they all feature people eating noodles
Opinion

What 15,000 consumers actually think about Cannes Lions winners

Marketing

The Drum Show: Mastercard's Grand Prix, plus LG Ad Solutions & Comcast on CTV

15 mins

Marketing

Introducing The Great Marketing Makeover

47 mins

Marketing

Living and breathing the consumer with Claudine Patel, CMO @ Sanofi

7 mins

Creativity for Drummies

Uncover creative stimulation with SooHee Yang, CCO at Publicis Korea

Today’s must-reads

Amil Khan
Politics for Drummies
Online misinformation expert Amil Khan voices media concerns on Politics for Drummies
The CEO of Valent Projects joins podcast host Alastair Duncan in the run-up to the UK general election to talk about the dangers of media misinformation and how genAI could soon be targeting voters one by one.
Richard Draycott
Associate Editor, The Drum
TikTok Shop seller portal interface on screen
Social Media
Could TikTok’s big bet on commerce insulate the platform against the threat of a US ban?
The Drum/Miso
Cannes Lions
Introducing Ask The Drum: the new generative AI-powered search tool for readers
emma and alex watson
Emma Watson
Emma Watson’s Renais Gin arrives in US with ad campaign directed by Watson herself
Lil Wayne lying on a bed
Beats by Dre
Ad of the Day: Lil Wayne kept awake by LeBron James playing his track on repeat
Gymshark billboard with a girl wearing leggings
Gymshark
To crack the US, Gymshark tones-up positioning with singular message: ‘We Do Gym’

Most popular right now

Elon Musk and Mark Read
Cannes Lions
Elon Musk on why he told advertisers to ‘go fuck yourself’ – and why he wants them back
Target
target
Target embraces generative AI with Store Companion
Influencer in front of a camera and flash light
Build A Brand
The dos and don’ts of writing an influencer brief
Dove CMO and VP and Ogilvy's ECD
Dove
Inside Dove’s formula for turning purpose into profit

From our columnists

show all
Not everything needs to be so deep - sometimes a biscuit is just a biscuit. You don’t need to be giving your customers a life lesson when trying to sell them snacks. Just be funny.
Matt Bennett
Our bodies are becoming addicted to a myriad of high-reward, high-excitement, dopamine-inducing stimuli. We need to see brand experiences as immersive entertainment and the antidote to the doom scroll.
Andrew Casher
The total value of new business gained by larger agencies has fallen by 28%. They’re now eyeing up smaller clients - which may be bad news for SME agencies.
Emily Winterbourne

Latest creative work

show all
IKEA
Ikea ‘Hunt’ by Uzina
Image of Primula campaign
Primula ‘Squeeze’
HeineCare Heineken campaign
Heineken ‘HeineCare’ by Publicis
cheerios paralympics campaign
Cheerios ‘Bring the Cheer with Cheerios’
Awards Case Studies show all

The only place to discover the best work from around the world, entered into The Drum Awards. And the only place to read the success stories behind the winning work.

Example of the award-winning work
The Drum Awards for Marketing EMEA

How a rebrand from Edinburgh’s ‘other’ university got students saying ‘Must Be Nap...
Example of winning work
The Drum Awards for Marketing EMEA

How Vanish represented autistic experiences with heart-warming, stain-removing spot
Example of the award-winning work
The Drum Awards for Marketing EMEA

Norwich City x World Mental Health Day. Inside a campaign proving sport can do more
Example of the award-winning work
The Drum Awards for Marketing EMEA

Why chicken shops were vital to Oreo’s UK cultural strategy

Subscriber-only

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Cannes
Cannes Lions
Cannes key takeaways: GenAI celebrated by brands & sustainability focus
Esi Eggleston Bracey in a pink suit leaning against a desk
Cannes Lions
Unilever’s Esi Eggleston Bracey on balancing ‘Real Beauty’ with AI
Cannes
Cannes Lions
Cannes key takeaways: brand purpose is out, brand authenticity (and AI) are in
Takeaway bag
Cannes Lions
Cannes key takeaways: Creativity hits back but DE&I fades
Uncover creative stimulation with SooHee Yang, CCO at Publicis Korea
Uncover creative stimulation with SooHee Yang, CCO at Publicis Korea
Lynn Lester interviews SooHee Yang, chief creative officer at Publicis Groupe Korea, on creative stimulation with technology. SooHee shares her approach to integrating AI, balancing team diversity, and the work she's most proud of in her career.
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Partner content

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Download the full report ‘The modern marketing equation’
Promoted
How marketers can crack the digital experience code
Two people hiking across a mountain
Promoted
Why a ‘travel state of mind’ is the new, non-endemic advertising goldmine
Headshot of Liftoff's head of product, Andry Supian
Open Mic
Mobile app advertising: How machine learning turns data into customers
A laptop showing lots of content marketing notifications (represented by envelopes)
Open Mic
Personalization vs. AI content: Finding the balance

Marketing

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Graphic from the Disqo report
Diversity & Inclusion
Has staying silent this Pride Month helped or harmed brands?
In June, many legacy brands scaled back their Pride campaigns in response to political and social tensions. However, as the LGBTQ+ community expands in size, and restrictive legislation spreads across the US, experts question whether this is a wise long-term strategy.
Audrey Kemp
LA Reporter, The Drum
Cannes Lions harbour
Cannes Lions
From M&A buzz to market health – the analyst’s take on Cannes Lions 2024
David Goliath
Opinion
Big agencies are chasing more small clients. But we know, David can beat Goliath
Dopamine setting off a synapse
Opinion
Dopamine dilemma: How experiential can be the antidote to the doom scroll
Lynx robbery, a modern classic ad
Opinion
Funny ads are no laughing matter. They’re a serious opportunity
Cannes Lions
Opinion
Cannes Lions is stifling the future of creativity by locking away winning work

Agencies

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Cannes cabanas
Cannes Lions
As advertising AI race heats up, agencies scramble to find their USP
Ad agencies are fond of preaching to clients about the importance of distinctive brand assets. But in the age of AI, are those same agencies doing enough to distinguish themselves from each other?
Cameron Clarke
Editor, The Drum
Cannes
Cannes Lions
Cannes key takeaways: GenAI celebrated by brands & sustainability focus
Cannes
Cannes Lions
Cannes key takeaways: brand purpose is out, brand authenticity (and AI) are in
Takeaway bag
Cannes Lions
Cannes key takeaways: Creativity hits back but DE&I fades
Cameron Clarke
Cannes Lions
The Drum Show at Cannes: Media.Monks, Adobe, Reckitt & Tripadvisor talk AI
Plane
Cannes Lions
Conquering Cannes: Don’t forget to do your follow-ups after you leave the Croisette behind

Creativity

show all
Lil Wayne lying on a bed
Beats by Dre
Ad of the Day: Lil Wayne kept awake by LeBron James playing his track on repeat
The latest Beats By Dre spot is a star-studded, comical affair that engagingly showcases its speakers, and we love it.
Amy Houston
Senior Reporter, The Drum
emma and alex watson
Emma Watson
Emma Watson’s Renais Gin arrives in US with ad campaign directed by Watson herself
Image of design being taught
Learning
Design & technology in ‘critical decline’ in UK schools but will the next government act?
Spurs ad
Football
Ad of the Day: Tottenham Hotspur travel back to the 80s with retro kit launch
team usa athletes
Olympics
Coca-Cola celebrates everyday greatness with diverse athletes for the Paris 2024 Olympics
empire state dragon
Nestle
Best Ads of the Week: Mother’s groovy Juneteenth celebration & HBO’s Empire State dragon

Media

show all
Amil Khan
Politics for Drummies
Online misinformation expert Amil Khan voices media concerns on Politics for Drummies
TikTok Shop seller portal interface on screen
Social Media
Could TikTok’s big bet on commerce insulate the platform against the threat of a US ban?
Two people hiking across a mountain
Promoted
Why a ‘travel state of mind’ is the new, non-endemic advertising goldmine
Elon Musk and Mark Read
Cannes Lions
Elon Musk on why he told advertisers to ‘go fuck yourself’ – and why he wants them back
Girl filming herself on phone
Cannes Lions
TikTok debuts humanlike AI-generated avatars & language dubbing for brands & creators
A decaying cartoon brain
Opinion
Can you be big on TikTok without being a brain-rot brand?
Uber app open on man's mobile phone
Uber
Advertisers can now buy media on the Uber Rides app via their favorite DSP
OpenAI logo on mobile screen
Apple
OpenAI’s C-suite shakeup continues with two new appointments as Apple collab is unveiled

The Drum TV

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Creativity for Drummies

Co-founders discuss exciting growth of their agency Joe Public

11 mins

Creativity for Drummies

Crafting data-centric ideas with Craig Elimeliah, CCO at Code and Theory

12 mins

Creativity for Drummies

Crafting cross-media ideas with Steve Coll, Group CCO, M+C Saatchi

6 mins

Creativity for Drummies

Joao Flores at Media.Monks speaks humour, sex education and using AI at scale

9 mins

Tech

show all
Prem Akkaraju
Apple
Weekly AI Recap: Stability AI gets a new lease on life & record labels sue AI companies
Download the full report ‘The modern marketing equation’
Promoted
How marketers can crack the digital experience code
The Drum/Miso
Cannes Lions
Introducing Ask The Drum: the new generative AI-powered search tool for readers
Toys"R"Us
Toys R Us
The internet reacts to new Toys R Us Sora film: ‘Stephen King’s nightmares’
Target
target
Target embraces generative AI with Store Companion
Ilya Sutskever
european commission
Weekly AI Recap: Ilya Sutskever launches AI company, Runway unveils Gen-3 Alpha
tiktok logo
Opinion
This new TikTok trend puts spooky twists on old memes with AI
A shot of an anxious eye
Opinion
Is it time to panic about Google’s SGE?

Open Mic

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This promoted content is produced by a publishing partner of Open Mic.
A paid-for membership product for partners of The Drum to self-publish their news, opinions and insights on The Drum - Find out more

Tagger by Sprout Social
AI is (obviously) making an impact in marketing—here’s how to make it last
AppsFlyer
Data privacy: Compliance tax or existential business necessity?
Acxiom
How genAI bridges the gap between the audiences you reach and the experiences they enjoy
Overwolf
Why brands are shifting ad spend towards the lucrative audience of PC gamers
JCDecaux
Bridging the gap between online and offline with programmatic DOOH
Marigold
How retail marketers can plan and execute a successful back to school campaign in 2024
Broadsign
OOH advertising: What are the top 3 advantages of the out of home channel?
AdsWizz
Using audio advertising to enhance brand engagement and drive consumer connections

The Drum Network

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The Drum Network is a global membership club for agency leaders, sharing their expertise with the wider industry. Learn more

Cannes, looking towards the sea
The Drum Network
Does Cannes Lions need to do better on DE&I?
In the third diary installment of a mini-series written by Cannes Lions attendees at this year’s festival, Jessica Hargreaves-Paczek of PrettyGreen reflects on her experience as a first-timer – and the issue of inclusion.
Pinterest's 'Manifestival' at Cannes Lions
The Drum Network
The best events at Cannes Lions provided a space to network
A Chanel No. 5 bottle on a white bedsheet
The Drum Network
What can Chanel and the NBA teach us about the secret to brand longevity?
Hands grabs slices of pizza
The Drum Network
The diary of a performance marketer at Cannes Lions: AI, the Kelces – and free pizza
The tops of two yellow tower blocks stand before clouds in a blue sky
The Drum Network
Cloud-based AI is crucial in today’s complicated marketing landscape
A broken chain of blue and red paperclips
The Drum Network
The barrier between IRL and URL has crumbled – so why do we still have ‘digital’ teams?
A smiley face on a yellow ball, against a sunny background
The Drum Network
Most of us think we’re better people than 5 years ago – That’s pure human resilience
Reality TV star Stacey Solomon sits on a bed holding a pillow that reads 'let's snuggle'
The Drum Network
Stacey Solomon and George Home is a strategic partnership made in heaven
An apple on top of a pile of books next to some alphabet wood blocks
The Drum Network
Worried about AI? Then add these books to your summer reading list

The Responsible Marketing Hub

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Content created in partnership with Google

Google’s UK Measurement & Effectiveness Summit on how marketers can embrace marketing’s measurement moment
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11 things we heard at Google’s Measurement & Effectiveness Summit
The Drum has partnered with Google to bring you ‘Ready. Set. Grow.
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The marketer’s moment: an essential guide to advertising measurement in 2024
The Drum Predictions 2024 panel: An inflection point for marketing
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Embrace, invest & evolve: marketing leaders who seize AI at scale ‘will get the edge’
Car Finance 247 is fueling growth in search by putting privacy first
Promoted
How a leading car finance broker is driving marketing performance on a privacy-first web